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BONUS & LOYALTY PROGRAMS

Promote and reward customers’ loyalty.
Strong fundamentals for targeted marketing and interactive CRM.

With rising market competition greater stress is placed on business owners to convince their customers that they provide the added value other businesses do not. Bonus & Loyalty programs can be the discerning factor to new and returning customers.

Margento Loyalty gives businesses of any size the ability to recognize and reward customers instantly at the point-of-sale. It allows consumers to receive and redeem their points, rewards and bonuses through their mobile phone.

Margento eliminates the costs associated with the production, issuing and management of plastic loyalty cards or paper stamp coupons.

With our solution, customers can be registered instantly at any point-of-sale.

The success of loyalty programs depends on,

how well the business understands and communicates with consumers.

STRONG FUNDAMENTALS FOR TARGETED MARKETING & EFFECTIVE CRM

Our Loyalty programs enable customer's purchasing habits to be analyzed, providing a foundation for comprehensive and relevant customer segmentation, facilitating consumer participation in the program and offering efficient use of the data the program gathers.

By removing the gap between the BLP transaction and the information channels, Margento Loyalty builds strong fundamentals for targeted marketing and effective CRM. Margento can work with merchants and BLP providers in the following ways:

  • Margento Loyalty as an end-to-end solution.
    Our Loyalty is a complete BLP solution supporting a variety of programs and scenarios of rewards, loyalty points, discounts and bonuses.
     
  • Margento as an identification & communication channel. 
    Customers can identify themselves using just their mobile phone.

SOLUTIONS FOR BUSINESSES ALREADY RUNNING BONUS & LOYALTY PROGRAMS

For businesses already running bonus & loyalty programs Margento can be connected into an existing third party BLP engine, providing communication and a new mobile dimension to the existing BLP.

Margento supports the following BLP types:

  • Issuer BLP: Bonuses and rewards linked to and based on a payment account.
  • Retailer BLP: Bonuses and rewards offered by a retailer to its customers.
  • Club BLP: Bonuses and rewards collected in a club with multiple retailers participating

To support bonus & loyalty programs further, Margento also offers mobile gifts and mobile coupons solutions.

Mobile phones serve as a platform for all three services, either integrated or operating as stand-alone solutions.

MARGENTO BONUS & LOYALTY SCENARIOS

TRANSACTION PROCEDURE - Mobile app & Terminal

 

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