Fuel retailing

To address the growing competition for retail fuel sales globally, the current climate of low margins and low fuel throughput volumes, fuel retailers are seeking ways to improve operational efficiency and expand into non-traditional markets. This transition into non-fuel retailing blurs the barriers between retailers, creating new market dynamics.


Margento helps fuel retailers create a retail mindset and address their sales of non fuel products by bringing various mobile solutions usually found in retail chains. To further maximize the sales of higher profit potential non-fuel products, fuel companies may introduce mobile payments and mobile bonus and loyalty programs, geared towards mass market and/or B2B environment.

Mobile gifts program can be deployed as closed loop scheme, driving the sales through fuel service network. Or, physical or mobile gifts by other non-competing brands can be sold to create additional revenue stream.

Another lucrative opportunity to boost revenues and bring more people through the doors is mobile airtime recharge. Margento offers the most convenient and cost efficient solutions for businesses to offer mobile recharge to the customers, without physical cards logistics or inventory.

Automation is one of the best ways to improve operational efficiency. As automated service stations turnkey system providers, Margento and its sister company CompetOil bring an alternative business model to the world of fuel distribution. Based on “open 24-hours a day, 7-days per week” principle, unmanned & automated service stations provide the customers with an excellent and friendly service while keeping the costs of operation significantly lower than the ordinary service stations.

Advanced technology is making the whole system operate extremely efficiently with minimum personnel requirements and low cost of operations while providing the best quality of service to the customers.

Fuel inventory, proper operation of all systems, emergency system control, surveillance and all other functions are monitored and operated remotely, making automated service stations reliable, efficient and profitable.

Fuel retailers can leverage Margento’s solution in many ways, with the same outcome – increased brand value and enhanced customer relationships.