Bonus & Loyalty Programs
Margento Loyalty, a bonus & loyalty programs solution, gives businesses of any size the ability to instantly recognize and reward customers at the point-of-sale. Margento Loyalty allows consumers to receive and redeem their points, rewards and bonuses simply by using their mobile phone. Margento eliminates the costs associated with production, issuing and managing plastic loyalty cards or paper stamp coupons.
Ultimately, the success of loyalty programs depends on how well the business understands and communicates with consumers, how easy it makes for the consumers to participate in the program
and how efficient it uses the data it gathers.
Margento Loyalty enables customer's purchasing habits to be analyzed, making a foundation for comprehensive and relevant customer segmentation. By removing the gap between BLP transaction and information channel Margento Loyalty builds strong fundamentals for targeted marketing and effective CRM.
Margento can work with merchants and BLP providers in the following ways:
- Margento Loyalty as end-to-end solution
Margento Loyalty is a complete BLP solution supporting variety of programs and scenarios of rewards, loyalty points, discounts and bonuses.
- Margento as identification & communication channel
For businesses already running bonus & loyalty programs Margento can be connected into existing third party BLP engine, providing communication and new mobile dimension to existing BLP.
Margento supports the following BLP types:
- Issuer BLP: Bonus and rewards linked and based on a payment account.
- Retailer BLP: Bonus and rewards offered by retailer to its customers.
- Club BLP: Bonus and rewards collected in a club with multiple retailers participating
To further support bonus & loyalty programs Margento also offers mobile gifts and mobile coupons solutions. Mobile phones serve as a platform for all three services, either being integrated or operating as stand-alone solutions.